Grow Sales with Confident English Speaking Skills for Your Employees

July 18, 2023

In today's fiercely competitive business environment, where every advantage counts, the power of effective communication cannot be underestimated – especially for growing the sales of your company. One key to achieving remarkable sales success in the global market lies in mastering English speaking skills. 

By honing the ability to communicate clearly and confidently, sales professionals can wield a formidable tool. This tool directly influences customer engagement, fosters trust, builds relationships, comprehends customer needs, and ultimately expands market reach.

Enhancing Customer Engagement and Building Trust

English-speaking skills can greatly enhance customer interactions, leading to improved engagement and higher levels of trust. Clear and articulate communication builds trust with potential buyers, as it demonstrates professionalism and competence. 

According to research conducted by Salesforce, a significant 87% of business buyers anticipate sales professionals to fulfill the role of trusted advisors. Clients seek salespeople who can help them navigate the decision-making journey, exhibit transparency, and genuinely care about their success.

For instance: A potential buyer expresses concerns about the product's functionality in a face-to-face sales meeting. A salesperson with excellent English-speaking skills can explain the product's features and benefits clearly and concisely. Their articulate communication builds trust with the buyer, showcasing professionalism and expertise.

Building Rapport and Strong Relationships with Clients

Effective English speaking skills are instrumental in establishing rapport and building strong relationships. When sales professionals can communicate fluently, they can connect with customers on a personal level, leading to higher levels of trust and loyalty.

Research by Salesforce suggests that 89% of customers are more likely to make another purchase after a positive customer experience, highlighting the importance of building rapport to drive repeat business. By building lasting relationships, sales representatives can drive repeat business and benefit from valuable customer referrals.

By building lasting relationships, sales representatives can drive repeat business and benefit from valuable customer referrals.

Effective Communication for Understanding Customer Needs

Language proficiency enables sales professionals to understand customer needs and pain points accurately. Active listening and clear communication play a crucial role in identifying customer pain points and tailoring solutions accordingly. 

A 2020 Forbes article by Daniel Newman noted that 86% of customers are willing to spend extra money in exchange for an enhanced customer experience. Improved language proficiency empowers sales representatives to ask insightful questions, actively listen to customer feedback, and deliver customized solutions that address specific pain points.

Improved language proficiency empowers sales representatives to ask insightful questions, actively listen to customer feedback, and deliver customized solutions that address specific pain points.

Overcoming Language Barriers and Expanding Market Reach

Fluent English speaking skills provide a competitive advantage in a global business environment. Language proficiency allows sales teams to overcome language barriers and explore new markets, expanding their customer base. 

Research conducted by Common Sense Advisory found that 72% of customers are more likely to purchase products or services if the information is in their native language. Businesses can forge international partnerships, tap into new markets, and achieve significant sales growth by communicating effectively across different cultures and languages.

For example: A tourism company seeks to attract international travelers by equipping their sales representatives with fluent English-speaking skills. This enables effective communication with tourists from diverse countries, understanding their preferences and offering personalized recommendations.

FLOW Speak - An Easy and Affordable Solution for Non-Native Speakers

An excellent solution for businesses seeking to upskill their non-native English-speaking employees is FLOW Speak. This accessible and cost-effective language learning platform offers employees 24/7 access to English lessons at 1/10th the price of online classes. 

The significance of languages in business goes beyond what this data reveals, as approximately 29% of businesses are believed to have missed out on potential clients due to their lack of multilingual customer support. Flow Speak unlocks your team's true potential by using state-of-the-art voice technology and AI. Learners receive instant feedback and can practice over and over again to build mastery. Keeping your best talent is a breeze as they build their English fluency using over 400 convenient and user-friendly lessons designed for both work and daily conversations.

Flow Speak unlocks your team's true potential by using state-of-the-art voice technology and AI.

Utilizing practical solutions like Flow Speak, businesses can unlock their sales potential by enhancing customer engagement, building strong relationships, understanding customer needs, and overcoming language barriers since confident English-speaking skills directly impact sales growth.

Investing in language proficiency training for sales professionals is a strategic move that can yield substantial returns and pave the way for enhanced sales performance. In the global marketplace where effective communication is vital, confident English-speaking skills are an invaluable asset that can drive sales growth and position businesses for long-term success.

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Hafsa Channa
Hafsa Channa
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